01 / Round hole
The round hole: your challenge
Defined by your people, processes and data.
The RHSP theory
The RHSP theory.
RHSP stands for Round Hole Square Peg.
The Problem: Standard tech solves for the 80%, leaving your unique business processes out in the cold.
The Status Quo: Too often, IT tells you to change how you operate just to fit the software.
Our Approach: We don't force square pegs into round holes. We build the exact custom bridge between your technology and your requirements, preserving your operational DNA without compromise.
02 / The adapter
The adapter: RHSP
The engineering that lets the two work together, with no compromise on either side.
03 / Square peg
The square peg: the solution
Powerful technology, built for the general case.
Our Inspiration
The Apollo 13 imperative.
-
In April 1970, Apollo 13 suffered an oxygen tank explosion 200,000 miles from Earth.
-
NASA ground crew had to fit square lithium hydroxide canisters into round sockets using only materials on board.
-
They didn't force the socket. They engineered the adapter.
Round Hole Square Peg was founded on the exact same imperative: we don't force your enterprise to conform to rigid software - we engineer the adapter around your operational reality.
OUR MANDATE
Built on lasting enterprise value.
Three foundational principles guiding every architecture decision.
01 / MISSION
Mission
We deploy technology that adapts to your unique business processes, unlocking latent revenue.
02 / PURPOSE
Purpose
To empower clients through intelligent automation that simplifies operations, reduces manual effort, and delivers clear, measurable business value.
03 / VISION
Vision
To be the trusted technology partner for Indian enterprises, delivering practical, intelligent automation that cuts costs, drives sustainable growth and makes advanced AI accessible and impactful.
LEADERSHIP
Engineering pedigree. Enterprise execution.
Direct technical oversight and strategic involvement from founders on every enterprise engagement.
Subu Iyer transforms operational friction into scalable technology. His expertise is defined by a rare convergence of Operational Technology (OT) and Information Technology (IT), bringing industrial rigor to digital transformation.
With 18+ years of experience, Subu has navigated from high-precision Robotics and ASRS in industries like Steel, Tire, and Semiconductors to architecting paperless Loan Origination Systems in BFSI.
Specializing in OutSystems and Enterprise AI, Subu helps C-suite leaders solve unique "square peg" challenges, ensuring that businesses can innovate rapidly without sacrificing data sovereignty or architectural integrity.
OT + ITRobotics & ASRSBFSIOutSystemsEnterprise AI
As Co-Founder, Abhishek brings the executive weight of an 18-year corporate career to our startup’s foundation. Having led strategic initiatives for Tata Power and Tata Motors, and currently steering global expansion for FIRETECH, he is responsible for engineering our company’s growth engine.
Abhishek moves beyond the typical startup mindset; he applies proven management frameworks to our AI consulting operations, focusing on rapid scalability, operational efficiency, and high-value client acquisition. He ensures our delivery models are robust enough to serve the very global conglomerates he used to manage.
StrategyGrowthScalabilityClient acquisition
CONNECT
Every problem has an angle. Let's find yours.
Low-code, high-code or sovereign AI: our engineers are ready to build it with you.
OFFICE LOCATION ThePlayce, 17th Floor, Marathon Millennium, Lal Bahadur Shastri Marg, beside Nirmal Lifestyle Road, Moti Nagar, Mulund Colony, Mulund West, Mumbai, Maharashtra 400080 Open in Google Maps